Wild Friends Peanut Butter Update (Formerly Squirrel Nut Butter) Keeley & Erika – Season 4 Episode

New Name, Same Game – Nut Butter Deliciousness.

Keeley & Erika were essentially a BRAND NEW business when their shark tank adventure started. They were buying ingredients themselves and making their epic nut butters in their college dorm room.  After the euphoria of being on the show started to wear off, they were delivered some devastating news that Barbara was not going to “make them rich” as she had stated.  The deal was off.
It really is fascinating to see what difference a year can make when coupled with a little trip into the Shark Tank.  
Fast forward to their exciting update segment…They are now selling their product in over 1200 stores nationwide including Costco.  They aren’t millionaires and they don’t make any pretense about “The Hustle” but after speaking with them it’s no secret why they have been and IMO will continue to be successful.   Persistence, positive attitude, and a lot of hard work.  
Check out this episode of Shark Tank Podcast and enter the upcoming contest (Probably in two weeks time) for a chance to win some Wild Friends nut butter for yourself.


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Session 38 is sponsored by:

Jason Bond Picks ad

He talks about how to build a 7 figure in business in 2 years by teaching others how to free themselves.

Check out his session HERE!

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In this episode you will hear:

  • The deal with Barbara fizzled out, why?  Were they intimidated by the Barbaratrons??
  • Erika & Keeley assumed the show would never air and got to work. = Smart!
  • By the time the show aired they had gotten into their 30 first stores &  ran a kickstarter campaign for 10k.
  • How to set yourself up for success on Kickstarter.
  • How do new products get retail shelf space?
  • Wild Friends Nut Butter are about to launch with Fred Meyer & QFC (200 STORES!) 20% bump in total store count
  • The benefits of having a quality distributor and how to acquire them
  • Barbara really set the table nicely for her
  • Plus a whole lot more…

The Shark Tank Effect:

  • Up to 1200 stores from 0 at the time of recording
  • Projecting 1.2 million in Sales this year (from 16k when they went on the show…whoa)
  • Raising first round of outside funding
  • National accounts like Costco, etc. National branding

The Shark Cage:

  • Make sure you understand what you are trying to accomplish before trading your valuable equity.

Items we talked about during the session:

Books that Erika Welsh & Keeley Tillotson:

Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead

Lean In: Women, Work, and the Will to Lead

Tools that Erika & Keeley would recommend to all entrepreneurs:

Google Drive


Party online with Wild Friends:




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About the Author

TJ Hale

TJ Hale

TJ Hale is host of the popular "Shark Tank Podcast" where he interviews entrepreneurs from the show, casting directors and producers, the SHARKS themselves, and also real-life entrepreneurs. TJ is married with two sons. When he's not consulting entreprneurs or rubbing shoulders with Sharks, he's often spending time with family or practicing to one day become the Phoenix Suns mascot, the Suns Gorilla - no, seriously, click here, here, or here to check that out. To learn more about TJ, or to connect with him on social media, head over to the about page or click here.
  • Wesley Chapman

    Love this! Life will hand us things that we just have to ‘deal’ with and NOTHING is a garantee! There is only one way to get your beset shot at success… hustling and getting things DONE! Great guest, great podcast! Thank you TJ!

    • Hey Wes – I took the same thing from this. Robert basically said as much when he was speaking with them. You don’t ever get what you deserve, only what you hustle relentlessly for. – TJ

  • Adam Witmer

    What a great episode. I actually listened to this one before I watched the show. I had no idea that the Sharks would sometimes pull out of a deal after filming for the show. Keep up the great work TJ!
    -Adam Witmer-

    • Hey Adam,

      Yeah they don’t talk about it much but it does happen with some frequency. Orig Audio and Ice Chips are two others that come to mind and they have been VERY SUCCESSFUL in spite of the deal breaking down.