Social Media Examiner Examines Building a Successful Online Business

If you have a business of any kind or want to, you know the importance of social media today. It can literally make or break a business. And because it’s changing constantly you and your business have to evolve with it, it’s crucial to building and growing a successful business whether it’s brick and mortar or online.

You don’t need passion or have a great voice nor do you need tricks, you need to consistently provide value over and over and over again.

But how do you navigate Facebook, Twitter, Vine, YouTube, the whole lot of social media outlets? How do you build a platform to connect and retain your audience? Today with Michael Stelzner of Social Media Examiner we answer those questions, and much more.

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In this episode you will hear:

  • The importance of building a valuable platform.
  • The key to success in business: what is it and how can you leverage it?
  • Why you need to own your list and the dangers of relying on social media.
  • The road map to doing social media the right way and the biggest misfires he sees.
  • Where to put your energy, business-wise, in the next 2-5 years.
  • Why and how he started Social Media Examiner.

Entrepreneurship nuggets from Social Media Examiner:

  • Assume people are interested in themselves and their company. People aren’t interested in YOU – they care about their own desires way more! Give them exactly what they want and then they will love you.
  • Ownership: with email you have no restrictions, you OWN your list and you are not dependent on social media.
  • The best thing to do right now: have something people can subscribe to, a podcast or a blog are good examples.


Honorable Mentions:

There are 8 million regular viewers to the Shark Tank, please help me find them.

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Click here to subscribe to the podcast in iTunes and leave a review.

If you have any suggestions don’t hesitate to drop me a line via the voicemail button, email TJ {@} Sharktankpodcast {DOT} net, or twitter.

Until Next Time…Bu-Bye!


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About the Author

TJ Hale

TJ Hale

TJ Hale is host of the popular "Shark Tank Podcast" where he interviews entrepreneurs from the show, casting directors and producers, the SHARKS themselves, and also real-life entrepreneurs. TJ is married with two sons. When he's not consulting entreprneurs or rubbing shoulders with Sharks, he's often spending time with family or practicing to one day become the Phoenix Suns mascot, the Suns Gorilla - no, seriously, click here, here, or here to check that out. To learn more about TJ, or to connect with him on social media, head over to the about page or click here.

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