Slawsa Update – Julie Busha – Season 5


Don’t let the looks fool you, she is a force to be reckoned with!

Slawsa; Great in the Shark Tank, even better on Hot Dogs!

I say indefatigable because, well, she IS.  Julie is a workhorse.  The buzz after Julie’s show was that there have been fewer people better prepared in the tank than Julie with her Slawsa.  She knew her numbers, she knew her industry, and she had done an incredible job to this point building her company.  The sentiment from many was that the sharks were CRAZY not to do a deal with Julie.

“Well done is better than well said!”  Benjamin Franklin

So what happened?  I don’t know, I personally think anyone tied to Julie will hold her back 🙂  Though I wasn’t surprised she felt some rejection on the show (listen to episode) I felt that the sharks knew she was a mentally tough entrepreneur who was already well on her way to putting the plan together.  Don’t believe me?  listen to this episode and you can feel Julie’s mastery of her domain.  Great takeaways for entrepreneurs & excellent insight into her time in THE TANK!

“You know what, the fact that she scrimped, had no debt, pays off all her credit cards, saved up enough money to invest in this company and buy him out is just such an amazing example for everybody.”  Mark Cuban
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THE DEAL: No Deal!

Session 45 is sponsored by:

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SlawsaIn this episode you will hear:

  • How working behind the scenes at NASCAR has made her a marketing workhorse
  • Julie has never paid a slot fee, what is that and why is she exempt?
  • The number one thing that a retail buyer is looking for? (a marketing program)
  • Why Julie doesn’t like in store demos
  • Julie discusses partnership splits and best practices for ending the “business marriage”
  • Why didn’t the sharks ask better questions?  (Whhhaaaaatt?)
  • How important is a sub 4 dollar price point?
  • Where was Barbara when the food product shows up??  Bad luck Julie
  • Why a “Mr. Wonderful” deal would be the death of CPG (consumer packaged goods)
  • The right rebuttal to Mr. Wonderful’s “bus” joke
  • Plus a whole lot more…

The Shark Tank Effect:

  • 4200 stores when she filmed, over 5000 when she filmed, and added about another 1,000 at the time of our session including Winn Dixie

Shark Wisdom (Takeaways)

  • Food products are tough, Transportation, spoilage, shelf space, price, 
  • You have to rely on yourself, and take the word of others with a grain of salt
  • Everyone talks to everyone – Proof is in the numbers

Feelings about college

  • Surprisingly Julie worked hard for scholarships so she didn’t have to pay
  • Learned more in her 6 month internship than the remaining 3.5 years in school

Items we talked about during the session:

Books that Julie recommends:

It’s Called Work for a Reason!: Your Success Is Your Own Damn Fault

Your Free Audio Book

Tool that Julie would recommend to all entrepreneurs:

  • API – it’s all automated

Party online with Slawsa:


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About the Author

TJ Hale

TJ Hale

TJ Hale is host of the popular "Shark Tank Podcast" where he interviews entrepreneurs from the show, casting directors and producers, the SHARKS themselves, and also real-life entrepreneurs. TJ is married with two sons. When he's not consulting entreprneurs or rubbing shoulders with Sharks, he's often spending time with family or practicing to one day become the Phoenix Suns mascot, the Suns Gorilla - no, seriously, click here, here, or here to check that out. To learn more about TJ, or to connect with him on social media, head over to the about page or click here.

11 comments on “Slawsa Update – Julie Busha – Season 5

  • January 18, 2014 at 1:46 pm
    Norm Bour

    One of the BEST of the alumni interviews. She is sharp and destined for success and TJ does a great job getting good ideas and guidance from Julie. a MUST listen to episode.

  • January 19, 2014 at 1:11 pm
    R. Betts

    I don’t know why some of these people don’t get deals. If I remember the episode correct, wasn’t she the one who wasn’t going to take an income to put profits into the company’s growth AND she assumed the responsibility to buy out her partner? That’s pretty ballsy for someone her age if you ask me. Maybe that was someone else. Her linkedin profile shows mensa so she’s obviously as bright as she sounds in this interview. I wish Barbara or that guest shark who did the deal with Johnny was in the room. Babs could have offered something of value that the other sharks couldn’t but think she’ll do just fine on her own. Great interview and great entrepreneur, TJ!

  • January 19, 2014 at 4:45 pm

    Hey Norm, thanks for stopping by and i am glad you enjoyed the session with Julie. I liked her on the show, but I LOVED her on the podcast. She should be producing tutorials for small business people.

  • January 19, 2014 at 4:50 pm

    Hey Rita, appreciate you chiming in as I know the “treps” read these posts.

    You were right she was the one who did that, AND wasn’t including that in her negotiation with the sharks but electing to pay it off herself, AND has made other incredible sacrifices some of too personal a nature to discuss on the show.

    Babs Lol

    I agree Julie will be fine on her own, but I know you are not alone in scratching your head as to why the sharks passed her over.

    Thanks for listening Rita – glad to have you in the audience!

  • January 20, 2014 at 6:08 am
    R. Betts

    Wow…I never post anything as comments because I never think I’ll get a response. Might have to do this more often. 🙂

  • Pingback: eBay Life Blog » Have You Tried Slawsa?

  • January 20, 2014 at 7:23 pm

    Ha! You may not know that one of the reasons I started the podcast was because I ran out of people to talk to about Shark Tank. Let em fly!

  • August 7, 2014 at 11:12 am

    It’s interesting to watch contestants exaggerate and hype claims about their product or service that can never be true. It’s unfortunate that for most entrepreneurs to be successful they must rely on exaggeration, implied claims and outright lying to sell their product. Are their advertisers who will ever question the outrageous or false claims of marketers.

  • August 10, 2014 at 9:13 pm

    Hey Reggie – Have you read “All marketers are liars” by Seth Godin? I think about that every time I see ads like this. Brands that are focused on the long term sell on value, fads & gag products rely on these gimmicks, the rest of us fall somewhere in between. My market are smart, hard working, entrepreneurs who are hard to break into the show but very loyal once I do…so I have chosen the long road. Head-On, not so much.

  • August 11, 2014 at 7:06 am

    Thanks for the reply! Your answer surprised me. As you probably guessed I have developed products ( consumer and commercial) that save time and money and are a new and easier way to complete an objective or solve a problem. I watch Sharktank and have learned new ways to market my product. I relearn the painful lesson I have learned time and again “that most consumers are ignorant and have no brains”. The costs of “educating” consumers is so great, that I don’t have a chance selling to the typical consumer. I have also learned that most so-called “techies” know less about technology than they think. I once had a product that include 12 months warranty free tech support by a real technician. I had very few calls from my customers except “How to open the box ” type questions! I eventually got rid of my printed “quick guide—set up pictures included” and found that I got fewer calls because most people DO NOT READ instructions. By purposely NOT selling to some customers I have eliminated lots of customer service problems. What have I learned? It’s extremely expensive to teach / educate adults about even the simplest technology, so I am redirecting my efforts by changing my target customer. I am thinking of marketing only to the “hacker” segment. This way they will either be “not interested”, “interested and buy” or “interested and attempt to reverse engineer my products”. I am still evaluating this and am working on my next innovation. Within the “hacker” community I found there is a segment of so-called “pen testers” that would pay more for my products. I am still watching from thew sidelines and developing new “toys”.

  • August 15, 2014 at 11:56 pm

    Sadly you are correct. The topic comes up on the show from time to time about “educating the market” and the Sharks want no part of it. “Awareness” is another word that makes me chuckle. Focus on a niche that wants/needs your product and sell it to each of them…let Mac “educate” the world about their products.


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