ModMom Furniture Update – Kiersten Hathcock – Season 2

Mod Mom Furniture

The Female Tony Stark

Herjavec leaves Kiersten at the altar

What makes a mother of two in the corporate marketing world pick up a set of tools and start making high end toy-boxes from scratch in her garage?  Even more importantly, how to make this venture successful once the ball is rolling.  Mod Mom Furniture filled a niche in the heirloom furniture business and has spread its wings from there, but the business has not been without massive challenges.

Your time is limited, so don’t waste it living someone else’s life.  Don’t be trapped by dogma – which is living the results of other people’s thinking,  Don’t let the noise of others’ opinions drown out your own inner voice.  And most important, have the courage to follow your heart and intuition.  They somehow already know what you truly want to become.  Everything else is secondary.                         Steve Jobs – See the entire speech here

Mod Mom Furniture was featured on Shark Tank after 5 years in business, now it has been an additional two years and Mod Mom Furniture is making a radical shift in order to scale into the next phase of its development.  Take a listen to some of the ups and downs of a fantastic entrepreneurial story and expect to see BIG THINGS from Mod Mom Furniture.

Jump IN!

THE DEAL: Robert Herjavec 90k for 33% initially, but Robert didn’t ever finalize the deal, so NO DEAL!

Company Started: 2006

Episode 203 – Aired 03/31/2011

Session 48 is sponsored by:


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In this episode you will hear:

  • Are you someone who
  • How to deal with burnout when you are scaling your company
  • Are you being “authentic” in your business?  If not, WHY NOT?
  • How come everyone hears someone getting “Ripped” before they come in??
  • How the producers effect the pitches and ASKS of the guests on the show.
  • How blogging kept Mod Mom Furniture from paying a cent for marketing.
  • The fallout from Robert leaving Kristen at the “Shark Alter” and the angel investor who sought out Mod Mom Furniture
  • Plus a whole lot more…

The Shark Tank Effect:

  •  Just picked up a licensing partnership with Stanley Furniture – A complete GAME CHANGER!

Kiersten’s favorite reads:

Items/People we talked about during the session: (Should you get to know them??)

  • Check Out Mod Mom Furniture
  • The Little Light Project (Kiersten’s New Project)
  • Mr. Wonderful (Aka – “The Bald Guy”)
  • Freshly Picked – Did you see them on Shark Tank??  Excellent
  • Robert Herjavec (Left Kiersten at the Shark-Alter)
  • PureAyre (Boy did he get thrashed)
  • Rhett Bockner (Ex Shark Tank Producer)

Tools that Kiersten couldn’t live without:

Party online with Kiersten:


shark tank

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If you have any suggestions don’t hesitate to drop me a line via the voicemail button, email (TJ {AT} Sharktankpodcast {DOT} net), or twitter.

Until Next Time…Bu-Bye!




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About the Author

TJ Hale

TJ Hale

TJ Hale is host of the popular "Shark Tank Podcast" where he interviews entrepreneurs from the show, casting directors and producers, the SHARKS themselves, and also real-life entrepreneurs. TJ is married with two sons. When he's not consulting entreprneurs or rubbing shoulders with Sharks, he's often spending time with family or practicing to one day become the Phoenix Suns mascot, the Suns Gorilla - no, seriously, click here, here, or here to check that out. To learn more about TJ, or to connect with him on social media, head over to the about page or click here.

4 comments on “ModMom Furniture Update – Kiersten Hathcock – Season 2

  • February 4, 2014 at 1:26 pm
    Kiersten Parsons Hathcock

    Thanks so much for having me on your show! It was so fun to chat with you about Shark Tank and where Mod Mom is heading!

  • February 4, 2014 at 3:42 pm

    The pleasure was all mine Kiersten. Thank you for sharing your inspiring story.

  • February 4, 2014 at 10:52 pm

    Kiersten is a beautiful woman and extremely courageous. I would like to purchase one of her pieces of furniture one day because I know it was built with integrity and attention to detail. I will keep my eye on this company because it’s going to be BIG!

  • February 4, 2014 at 11:16 pm

    Hey Bobby, I agree with you on all counts. What surprised me was how funny and entertaining she was…probably from keeping herself entertained all day in the garage whilst cranking out the toy boxes! Thanks for your feedback-

Comments are closed.