Freshly Picked Update – Susan Peterson – Season 5 Episode 15

moccasins

Mrs. Wonderful?!

Alternate Title: How to get a standing ovation from Mark Cuban on National TV!

Take your pick, either way Susan Peterson was FANTASTIC during her segment on Shark Tank.  Whether your judge it based on her standing O, or throwing Kevin off his game, or her wonderful story and product…Freshly Picked was a winner and can teach all of us how to be better entrepreneurs

“Work like there is someone working 24 hours to take it all away from you”  Mark Cuban  (Hey Susan, where is the Daymond quote?? LOL)

Certainly we need to focus on the fact that Susan has over 100k followers and predicts she will do a minimum of 2 MILLION in sales  for her custom moccasins as a result.  Whats more is that she doesn’t pay for followers, meaning its all organic.  (The use of that word that doesn’t annoy me)  There is so much to take away from this chat, all I can say is …Jump IN!

Session 51 is sponsored by:

bluehost

The best blogs, websites, online stores &  PODCASTS, are only as good as the host company that supports them…and Bluehost is hands-down the best.  Click here to get Bluehost and start making magic online!

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THE SHARK TANK DEAL: Daymond John 150k for 25% (Severed)

Company Started: January 2008

Episode 515 – Aired 1/24/14

Business Started: September 2009

Sales at time of taping: 500k YTD in 2013

Projected 2014 sales: 2-3 million! (Wowza!)

The Shark Tank Effect:

  •  1500 new Instagram followers per week (10% sales conversion in Instagram = not bad!)
  • New Hybrid Retail deal where product is displayed & sold in stores
  • 2-3 million in sales in the next year is the low forecast – nuts!
  • Daymond is going to take the manufacturing to the next level, will be interesting to see what happens then

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Right Click Here to Download the MP3

In this Shark Tank Update you will hear:

  • Does the process of going on Shark Tank really make people want to quit due to anxiety (this has come up a few times, so we tackle it)
  • How to get a standing ovation from Mark Cuban on national TV
  • Why InstaGram is the perfect platform for this type of business (Especially for breast-feeding mothers WWhhhaaaTTT?)
  • 10k is the magic number on InstaGram, get there to make magic happen!
  • Why Susan thinks about Kevin in the shower (and you should too)
  • Why Daymond is the right partner for Freshly Picked and what he brings to the business
  • The “Rules Of Social Media” as written by Freshly Picked (for example – The Last email rule)
  • Plus a whole lot more…

Entrepreneurship nuggets from Susan:

  • There are 60 minutes worth, hit play on podcast!

Freshly Picked’s favorite read:

The E-Myth revisited (The best book for people starting a business says Susan)

Items/People we talked about during the session: (Should you get to know them??)

Party online with Freshly Picked:

Freshly Picked on Twitter, Facebook, & InstaGram

shark tank

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If you have any suggestions don’t hesitate to drop me a line via the voicemail button, email TJ {@} Sharktankpodcast {DOT} net, or twitter.

Until Next Time…Bu-Bye!

TJ

 

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About the Author

TJ Hale

TJ Hale

TJ Hale is host of the popular "Shark Tank Podcast" where he interviews entrepreneurs from the show, casting directors and producers, the SHARKS themselves, and also real-life entrepreneurs. TJ is married with two sons. When he's not consulting entreprneurs or rubbing shoulders with Sharks, he's often spending time with family or practicing to one day become the Phoenix Suns mascot, the Suns Gorilla - no, seriously, click here, here, or here to check that out. To learn more about TJ, or to connect with him on social media, head over to the about page or click here.

22 comments on “Freshly Picked Update – Susan Peterson – Season 5 Episode 15

  • February 28, 2014 at 7:51 pm
    Bradey Mav

    I can’t find the giveaway here.. It said on IG that private accounts could enter on the website?

  • February 28, 2014 at 7:51 pm
    Bradey Mav

    I can’t find the giveaway here.. It said on IG that private accounts could enter on the website?

  • February 28, 2014 at 10:38 pm

    Hi Bradey, its in the sidebar on the right side of the screen towards the top of the page…Good Luck!

  • February 28, 2014 at 10:38 pm

    Hi Bradey, its in the sidebar on the right side of the screen towards the top of the page…Good Luck!

  • March 2, 2014 at 12:02 pm
    shishilii

    i can’t seem to find the opt in to receive your weekly email updates

  • March 2, 2014 at 12:02 pm
    shishilii

    i can’t seem to find the opt in to receive your weekly email updates

  • March 3, 2014 at 11:14 am
    Lanae Christiansen

    I’ve clicked on the contest link on the right sidebar and it just loops me back to the freshly picked podcast. Is the link directing me incorrectly or am I missing something? I really want to enter to win the moccs! Such a great giveaway!

  • March 3, 2014 at 11:14 am
    Lanae Christiansen

    I’ve clicked on the contest link on the right sidebar and it just loops me back to the freshly picked podcast. Is the link directing me incorrectly or am I missing something? I really want to enter to win the moccs! Such a great giveaway!

  • March 3, 2014 at 12:19 pm
    Dawn

    It’s doing the same for me

  • March 3, 2014 at 12:19 pm
    Dawn

    It’s doing the same for me

  • March 3, 2014 at 12:22 pm
    Lanae Christiansen

    Glad I’m not the only one!

  • March 3, 2014 at 12:22 pm
    Lanae Christiansen

    Glad I’m not the only one!

  • March 3, 2014 at 2:38 pm
    Emily Angell

    I’m having trouble entering the giveaway. Same problem as stated above.

  • March 3, 2014 at 2:38 pm
    Emily Angell

    I’m having trouble entering the giveaway. Same problem as stated above.

  • March 3, 2014 at 9:44 pm

    Hi Lanae, there was some work going on behind the scenes, but its fixed now, please try again! Thanks.

  • March 3, 2014 at 9:44 pm

    Hi Lanae, there was some work going on behind the scenes, but its fixed now, please try again! Thanks.

  • March 3, 2014 at 9:46 pm

    Hi Shishilli, I added an opt-in for to the middle of the blog post! Thanks for listening to the show!

  • March 3, 2014 at 9:46 pm

    Hi Shishilli, I added an opt-in for to the middle of the blog post! Thanks for listening to the show!

Comments are closed.