STP 033: Failure is not an option! – Rob Dyer of RuckPack

on September 13 | in Deal Reached, Filmed Update Segment, Mr. Wonderful, Robert Herjavec, Season 4, Slider | by | with 2 Comments


 Rob Dyer wants to RUCK – YOU UP!

Major Rob Dyer started RuckPack energy drink while serving in the US military.  While protecting our freedoms & rights he was also looking for a way to help his fellow servicemen rise to peak performance without using some of the crash-prone, caffeine-laden energy drinks on the market.  Fast forward a few years and RuckPack is dominating .
“Nothing in this world can take the place of persistence. Talent will not: nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not: the world is full of educated derelicts. Persistence and determination alone are omnipotent.”  ~Calvin Coolidge

Rob Dyer’s story is pretty fascinating.  He was originally rejected by Shark Tank, he was on the verge of quitting numerous times, but through it all the “marine” mindset and the will to push forward ultimately paid huge dividends.   Lets not forget this is all while holding a full-time job in the military…not exactly the most flexible place for a little side hustle.  What’s your excuse for not succeeding?

Like Rob said to Daymond in this session, “He will wish he went with the Marine!”

Jump IN!

Session 33 of Shark Tank Podcast is sponsored by:

Jason Bond Picks ad

Have you been going out with a loaded gun?

Check out his session HERE!

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In this episode you will hear:

  • If at first you don’t succeed…Rob pitched RuckPack in season 3 and didn’t make the cut
  • If Rob Dyer can create a business plan while putting down bad guys (and without google), you can too!
  • The 3 steps to validating your idea or business
  • Why some energy shots are better than others (they all say the other ones are “bad” right?)
  • Rob has friends “crush him” for two months
  • There is no such thing as “a great problem to have”  Problems have to be fixed.
  • How do you prepare for the competitors & impostors?  Rob explains.
  • Mr. Wonderful offers exactly what RuckPack wanted
  • The decision matrix and why you need one before the negotiation starts
  • Working with the sharks is now called, “Feeding the monster” CLASSIC!
  • Plus a whole lot more…

The Shark Tank Effect:

The prior year sales were 100% matched in the first 3 hours of broadcast and were consistent through the next week!  OORAH!

Advice for entrepreneurs who haven’t made it over the hump just yet:

  • The more you prep, the more you plan, the more you drill – the less chance you have to screw it up

  • If you have 10 dollars, don’t start a business that requires 11 dollars.  Work within your budget and hustle/grind.
  • BE LIKEABLE! – This is my observation with Rob.  He is persistent & likeable.  He will succeed. PERIOD.

Items we talked about during the session:

Book that Major Rob recommends:

The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich (Expanded and Updated)
(Time is your most valuable resource)

Tech that Major Robvcould not survive without:


Party online with RuckPack:




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Thank you for checking out the Shark Tank Podcast.  Hopefully you get a feel for how much I love the show and sharing this medium with fellow fans.  PLEASE HELP SPREAD THE WORD! (Seriously, tell 5 people before the end of the day)

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Until Next Time…Bu-Bye!


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2 Responses to STP 033: Failure is not an option! – Rob Dyer of RuckPack

  1. Adam Witmer says:

    I love that Rob stuck to what he knew. That is a key for any innovation.
    Really enjoyed this episode.

    -Adam Witmer-

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