STP 041: BRANDING; You’re doing it wrong! with Wes Chapman

STP 041: BRANDING; You’re doing it wrong! with Wes Chapman

branding

Definitely the 5 Star Guy

To brand or not to brand…its not even a question

We always hear about branding, we see it everywhere we look, every time we make a purchase.  When you watch a commercial, or a movie, or see a flyer in the mail…it is essentially a body of work that has a whole team of people getting in order to separate your from your money.  How can you as an entrepreneur ensure you are able to compete with the big boys??  Wes Chapman has been doing it since he was a little kid!

 “You measure a man not by how he stands, but how it keeps up when he falls.” – Wes’ Grand Daddy
One thing that drives Wes crazy is the amount of GURUs or EXPERTS separating you for your money without any track record for success…so I have taken the liberty of listing some of his accomplishments and clients here in the post.  We cover branding, embracing social media (it’s still in its infancy) and how Star Trek is happening right before our eyes (calm down nerds)  

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Session 41 is sponsored by:

Jason Bond Picks ad

He talks about how to build a 7 figure in business in 2 years by teaching others how to free themselves.

Check out his session HERE!

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In this episode you will hear:

  • How to start doing marketing, & branding consultation for Fortune 500 companies as a teenager
  • Why Wes loathes the word GURU
  • “Dog the bounty hunters”, long-lost bounty
  • How should we humanize social media?
  • Taking social media “Offline”
  • If someone made you a fan page with 40k followers, would you shut it down??  Guess which brand did..
  • Why ROI now means Return on Impressions and what that means for your business
  • Wes Chapman’s  inspirational early start in life, selling flowers from the family garden
  • Plus a whole lot more…

About Wes:

  • Entrepreneur since the age of 7
  • Sold first business at 11 years old
  • Worked in over 350 industries
  • Consulted Inc. 100 and 500 companies
  • Built over 5000 brands
  • Named, “Mr. Brand”

Companies that have utilized Wes’ services for branding:

  • OcraMD
  • Microsoft
  • Costco
  • Walmart
  • LIME
  • Franklin Covey
  • Cabo San Lucas Travel
  • Alaskan Airlines
  • EPIC
  • A&E
  • REAL
  • BYU
  • VERIZON
  • Young Living
  • MSN
  • Jani King
  • EPIC
  • VIPorbit ( founder of ACT! )

Wes’ advice to other entrepreneurs:

  • Money does grow on trees…

Items/people we talked about during the session:

Book that Wes recommends: ( I made him keep it short…)

The runt – working title


The Gift: Creativity and the Artist in the Modern World

No More Mr Nice Guy

Three Feet from Gold: Turn Your Obstacles in Opportunities (Think and Grow Rich)

The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change

The Thank You Economy

Losing My Virginity: How I Survived, Had Fun, and Made a Fortune Doing Business My Way

The Bible

Tool that Wes would recommend to all entrepreneurs:

Wunderlist

Ryke

VIPOrbit

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Until Next Time…Bu-Bye!

TJ

 
  • Wesley Chapman

    Was a great interview! Enjoyed my time in the tank and hope it helps your audience really start thinking of possibilities, not limitations!

    • http://www.sharktankpodcast.net/ Shark Tank Podcast

      And don’t forget bow ties – nobody can tell you are the best dressed guy on the web – Video interview next time!

  • John Brace

    Great story, great attitude! Here are a couple of book title ideas. Top Runt, King Runt, and Champion Runt.
    Good luck! I look forward to reading your book when it comes out.
    John

    • Wesley Chapman

      John,

      Thank you for your comments! We are playing with the title Runt right now! If you find me over on Facebook I would love to get your opinion on the cover design so far!

    • http://www.sharktankpodcast.net/ TJ Hale

      King runt, I’m dying!

  • Wesley Chapman

    Was a great interview! Enjoyed my time in the tank and hope it helps your audience really start thinking of possibilities, not limitations!

  • http://www.sharktankpodcast.net/ TJ Hale

    And don’t forget bow ties – nobody can tell you are the best dressed guy on the web – Video interview next time!

  • John Brace

    Great story, great attitude! Here are a couple of book title ideas. Top Runt, King Runt, and Champion Runt.
    Good luck! I look forward to reading your book when it comes out.
    John
    John@veganworld.net

  • Wesley Chapman

    John,

    Thank you for your comments! We are playing with the title Runt right now! If you find me over on Facebook I would love to get your opinion on the cover design so far!

  • http://www.sharktankpodcast.net/ Shark Tank Podcast

    King runt, I’m dying!

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